SureContent

Insurance built for content creators

Your channel is a business.
We're building insurance for all of it.

SureContent is building protection for everything your creator business runs on: your income, your accounts and your legal exposure. Your price will come straight from your channel data, with no forms or broker. When something goes wrong, such as a suspension, hack, lawsuit or deal dispute, the proposed product is designed to respond quickly. SureContent is currently pre-launch and coverage is not yet available.

Get early access See how a trigger works ↓
How the products respond Pre-launch
  • 09:14:02 YouTube suspends a channel Event detected Income response prepared
  • 09:07:41 Instagram account hacked Break-in identified Recovery support prepared
  • 08:52:19 $18,000 brand deal signed Risk priced at signature Terms ready for review

The problem

Creators run real businesses, but nobody sells them insurance built for how they actually work.

171%

YoY growth in influencer marketing spend

Source: CreatorIQ, 2025 to 2026

36%

of agencies rank creator risk & vetting as their #1 challenge

Source: CreatorIQ, 2025 to 2026

9,000+

YouTube livestreams hijacked in a single year

Source: Bitdefender

Defamation

Dan Gryder · Aviation YouTuber

Ordered to pay $1,081,667 after videos made false claims about a Texas airport owner. No insurance was available for that judgment, so it was paid out of pocket.

Account takeover

Linus Tech Tips · 15M subscribers

Hackers hijacked the channel via session theft, deleted years of content, and ran crypto scams before YouTube shut it down.

Disclosure

Shein Class Action

Shein and 7 influencers face a 2025 class action seeking $500M+ over undisclosed sponsorships. Brand and creators, both uncovered.

What we're building

Four everyday creator risks in one product.

Professional Liability

Defamation, copyright infringement, misleading branded content. Legal risk is agencies' #1 challenge.

Income Protection

Account suspension, deplatforming, illness. One strike can wipe out 100% of income overnight. The proposed model is designed to respond without requiring proof of the full income loss.

Cyber & Account Takeover

Unauthorized access on YouTube, TikTok, Instagram. One hijacked channel reached 12.4B views before it was recovered.

Legal Protection

Brand deal disputes, DMCA abuse, contract litigation. Inconsistent deals are a top-cited barrier for creators.

How it works

We're designing coverage to start at the moment you're at risk, not after a long form.

Most creator hacks start with a fake sponsorship offer carrying malware, so the deal moment is often the attack moment. That's exactly when protection needs to be considered.

  1. 01

    You join

    Join the waitlist directly or encounter SureContent through a future partner agency or platform integration.

  2. 02

    We read your channel

    Your public channel data tells us your risk, with no questionnaire to fill.

  3. 03

    We price it instantly

    Your channel data sets your price in under 200ms.

  4. 04

    Review your terms

    See proposed terms without forms or a broker. Coverage is not yet available.

For creator marketing platforms

Put creator protection inside the workflow where campaigns and deals already happen.

Creator marketplaces, influencer marketing platforms, talent systems and brand-deal tools can connect to SureContent through one partner API, without sending creators into a separate buying journey.

Partner API workflow

One API decision at the deal moment

  1. 01

    Send creator and deal inputs

    Your platform sends the permitted creator reference, deal value, dates and contract requirements when a campaign is approved.

  2. 02

    Receive a structured modeled decision

    The API returns the proposed protection lines, limits, pricing and documents needed for the next step.

  3. 03

    Embed the experience in your product

    Design the creator journey inside your existing checkout, onboarding or contract-review workflow.

Why us

Old insurers sell one-off policies through brokers to top creators only. We're building an embedded, data-informed product designed for creators of every size.

Traditional insurers SureContent
Target customer Celebrities & big brand deals All creators with income
Distribution Broker / direct purchase Embedded at point of risk
Pricing model Standard declaration forms Real-time channel data API
Income protection Not covered Planned core protection
Account takeover Rare, thin add-on ($500/day) Designed for all creators
Trigger moment Creator initiates policy Designed for brand deal / checkout
Accessible to micro-creators No, minimum profile required Yes, designed for creators at every stage

Get early access

Join before the next hack, strike or lawsuit, not after.

We're onboarding a small group of creators, agencies, and brands before opening up to everyone.

We'll use your email only to manage the SureContent waitlist and pre-launch communications. You can opt out at any time. Read our privacy notice. This is a waitlist, not an insurance application.